Lux Travel DMC will showcase Vietnam and Cambodia trips at FITUR 2027

Lux Travel DMC will use FITUR 2027 in Madrid to promote new 15-day itineraries across Vietnam and Cambodia and to expand ties with international travel partners. The company says the event will strengthen its European presence and highlight its personalized, locally managed DMC services.

Why it matters: - Lux Travel DMC is using FITUR 2027 to push deeper into the European market, especially Spain. - The company is positioning Vietnam and Cambodia as a combined long-haul travel product for international agencies and travelers. - The move reflects growing demand for tailored, experience-driven trips in Southeast Asia.

What happened: - Lux Travel DMC will participate in FITUR 2027, the International Tourism Trade Fair in Madrid, from Jan. 20-24, 2027. - The company will be at stand 8D12 at IFEMA MADRID. - Lux Travel DMC plans to present new 15-day itineraries in Vietnam and Cambodia. - The company will meet with travel agencies, tour operators, specialty firms and potential partners during the five-day event. - The company also expects to speak with individual travelers interested in customized international trips.

The details: - The new trips combine cultural experiences, landmark destinations, local life, food and natural scenery across Vietnam and Cambodia. - The itineraries are designed for the next travel season. - Lux Travel DMC says each trip can be adapted to the traveler’s interests, schedule, profile and expectations. - The company will discuss services, destinations and possible cooperation models at the stand. - Agencies and tour operators can explore products ranging from cultural circuits to more exclusive travel experiences. - Lux Travel DMC says its local team can coordinate ground services and communicate directly through planning and operations. - FITUR 2027 will be the fair’s 47th edition and will feature 11 pavilions. - Puerto Rico will be the partner country for the 2027 edition.

Between the lines: - Lux Travel DMC is framing personalization as a commercial advantage, not just a consumer feature. - The company is leaning on local destination expertise to stand out in a crowded inbound travel market. - Its message targets both B2B buyers and direct travelers, suggesting the fair is as much a sales channel as a branding opportunity. - Ha Tien Hung, Lux Travel DMC’s deputy director of sales and marketing, said FITUR is a chance to bring local expertise to new travelers and build relationships with partners who support personalized tourism. - The company says its 20-plus years of experience support long-term commercial relationships built on trust and market knowledge. - Lux Travel DMC links its FITUR presence to a broader push for quality, responsible tourism and deeper cooperation between Europe and Southeast Asia.

What's next: - Lux Travel DMC will take meetings at stand 8D12 throughout FITUR 2027. - The company is encouraging agents, tour operators, media and other professionals to book meetings in advance. - Travelers can also visit the stand to learn about the new Vietnam and Cambodia options. - The company plans to use the event to identify new partners and shape future collaboration with European buyers.