Soft Pull Solutions targets Puerto Rico credit-pull friction with address verification

Soft Pull Solutions introduced a credit-pull workflow designed to help businesses in Puerto Rico improve consumer match rates without routinely asking for Social Security numbers. The system uses address verification before a soft credit pull, aiming to reduce friction, cut unnecessary report requests and better fit the realities of Puerto Rico’s address system.

Why it matters: - Businesses serving Puerto Rico often face lower credit-bureau match rates when they rely only on name-and-address data. - The mismatch can push businesses to ask for Social Security numbers earlier in the process, which can slow applications and increase consumer friction. - Soft Pull Solutions is positioning its workflow as a way to improve consumer “hit rates” while preserving a softer, less intrusive credit-pull experience.

What happened: - Soft Pull Solutions introduced a technology-driven credit-pull strategy for businesses operating in Puerto Rico. - The workflow adds address verification before a soft credit pull is automatically requested. - The approach is designed to help businesses collect lead information, verify the address and decide whether to proceed with a credit report. - The announcement was dated Sept. 1, 2026.

The details: - The process starts with a customized lead form that Soft Pull Solutions builds for a business. - Businesses can distribute the form by text message, email, digital advertising or directly from a website. - Consumers submit basic identifying information, including name and address. - Depending on business requirements, the form can also request date of birth and, in limited cases, Social Security number. - Soft Pull Solutions uses Google Maps API technology to verify the submitted address. - If the address is verified, the system can automatically move forward with the soft credit pull. - If the address is not verified, the system does not automatically request the credit report. - In that case, the business is notified of the new lead and can review it before deciding whether to continue. - The workflow can help businesses avoid paying for credit reports on unverifiable leads.

Between the lines: - Puerto Rico’s address system can make traditional address-based matching more difficult than in the mainland U.S. - The strategy is built around a tradeoff: use available consumer information first, then verify the address before asking for more sensitive data. - That could improve the early-stage consumer experience, especially when a business is only trying to assess prequalification or financing interest. - Brad Pendleton of Soft Pull Solutions said the goal is to reduce friction, improve submission quality and potentially lower unnecessary credit-report costs. - Soft Pull Solutions says the same approach may also help businesses serving other U.S. territories.

What's next: - Soft Pull Solutions is expanding credit-reporting and verification technologies aimed at streamlining consumer qualification, financing and prequalification. - The company sees the Puerto Rico workflow as a model for businesses that need a more flexible credit-pull process. - Businesses using the system can decide case by case whether questionable leads should move forward after address verification.

The bottom line: - Soft Pull Solutions is betting that smarter verification can replace some of the friction around soft credit pulls in Puerto Rico and make the process more efficient for both businesses and consumers. - More information is available through the company's LinkedIn page, Facebook page, YouTube channel and X account.